1:15 p.m. - 2:00 p.m. Afternoon Break Out Session 2025 Embracing Change Annual Conference

Registration

• Five-Step Framework to Persuade People to Action: A Communication Strategy for Leading Through Change
  Brief Description:
  
  Drawing from best practices research and Shannon's expertise in leadership communication, HR professionals and organization leaders will be guided through a structured yet adaptable process that aligns with how humans think, feel, and decide. From capturing attention to making a compelling call to action, this framework empowers leaders to communicate with clarity, confidence, and impact.