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2024 SHRM Savannah Professional Development Series - Shannon Peel: Tell the Right Story to The Right Audience

  • Monday, December 09, 2024
  • 1:00 PM - 2:00 PM
  • Virtual - Zoom

Registration

  • Program Description:

    Brands need to tell values based stories to connect with their ideal audiences and clearly communicate why they are the best option to choose. They need to learn how to define their real core values, map out their customer's journey to guide them from brand awareness to brand advocacy. Customers go through a buying journey and the earlier along that journey you can capture their attention, the better chance you have to guide them from brand awareness to brand advocacy. Shannon Peel shares how to use interactive tools to build out your digital funnel to guide the right people from brand awareness to brand advocacy.

    Learning Objectives:

    How to define their real core values and objectives How to map out their customer's journey How to bring the story together to guide people along their buying journey from brand awareness to advocacy.

Register

Welcome to SHRM Savannah/Statesboro SHRM first installation of the virtual Professional Development webinar series. The Professional Development series was created to provide our members and non-members with personal and professional development opportunities from speakers on a variety of topics that allows you to grow both personally and professionally.

The virtual webinar series is free and open to everyone.

Register early to secure your seat.



Zoom link:

https://us06web.zoom.us/j/82104643002?pwd=jEClUaNjpgO7gtx7CPwiDedhcSywGk.1

Presenter: Shannon Peel

Date/Time: December 9, 2024 @ 1 pm - 2pm

Topic: Tell the Right Story to The Right Audience

Program Description: To attract the best talent, motivate others, and foster empathy, leaders need to tell the right kind of stories. Learn how to change your narrative, motivate team members, and attract the right people to apply to work at your organization by using storytelling techniques. Attendees will leave understanding whom they are talking to and what they want from the experience to craft engaging stories.

Learning Objectives: How to define their real core values and objectives How to map out their customer's journey How to bring the story together to guide people along their buying journey from brand awareness to advocacy.






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